Learn about the difference between email clients, email marketing platforms, and email service providers.

Email Clients

Email clients are used to send, receive, organize, and store email data. Most email service providers like Gmail, Yahoo, Outlook, and ProtonMail also function as email clients, enabling users to manage their emails directly from the web.

Email Marketing Platforms

Email marketing platforms are designed for sending marketing or transactional emails. These platforms require that you have a list of subscribers or contacts that you will use to send marketing campaigns to. Examples of such platforms include Mailchimp, Aweber, Brevo, Constant Contact, and Campaign Monitor.

There are three main types of email marketing platforms: those with monthly subscriptions like Mailchimp, self-hosted platforms where you pay once, download, and install the software on your hosting server like Joltmailer, and open-source platforms that are entirely free like Mautic.

Email Service Providers

These are tools that are used for creating email addresses. Examples of email service providers include Gmail, Yahoo, Outlook, ProtonMail, etc.

Most email marketing platforms also refer to themselves as email service providers, which can be confusing in search results. To avoid the confusion, use “Email Provider”.